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Online ad network launches wireless advertising platform

devices. Adlink Wireless is mostly based on a permission marketing model, and will bring together more...- Online advertising Adlink is launching a wireless advertising platform to allow existing and new clients to launch marketing campaigns across mobile phones, personal digital assistants and other wireless devices. Adlink Wireless is mostly based on a permission marketing model, and will bring together more ...

Online ad network launches wireless advertising platform

devices. Adlink Wireless is mostly based on a permission marketing model, and will bring together more...- Online advertising Adlink is launching a wireless advertising platform to allow existing and new clients to launch marketing campaigns across mobile phones, personal digital assistants and other wireless devices. Adlink Wireless is mostly based on a permission marketing model, and will bring together more ...

OPINION: On track for isolating the PR effect

is why didn t someone think of this earlier. Manning Selvage and Lee s I to I Tracker model, while ... . The model proposed by MS t completely iron out that thorny problem of the public s inability ...

Cohn and Wolfe appointed to handle Virtual Visa PR

-commerce in the media, with particular emphasis on its Three Domain Model, an authentication strategy for electronic ...

Circus hires Campaign Palace chief Bryant

, perhaps ditching the hierarchical structure to adopt a partner-based model. ...

Superdrug unveils make-up ads

advertising campaigns that have traditionally used glossy images of models and actresses. The three 30 ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Paper moves - News websites that have spawned from print titles are losing out to other more net-savvy news providers as the need for fresh tactics in the new-media race increases, Tracey Taylor reports

in the bin and develop new content models that play to their strengths. Just as the printed product has been ... beyond the recycled print model. FT.com, launched in 1995 and completely overhauled earlier this year ... the beauty of this model early on. And, because outsourcing means vastly reduced financial outlay ...

SPOTLIGHT ON: UNSOLICITED BULK E-MAIL - DMA to be industry regulator as bulk e-mail debate rages. Govt legislation is unlikely as calls to control 'spam' continue

an industry full of cowboys, they insist, either do nothing or be content with an opt-out model. Which ...

Kids get their clicks

says, but others foresee the spread of online credit models that allow children to make purchases ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Business across borders - Cross-border commerce is certainly on the agenda, but the media industry has yet to work out a cohesive strategy for bringing in advertising revenue to support it. Andy Fry investigates

and Latin America in exchange for airtime? A model of this kind already exists - the Pepsi Chart Show ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.