Japanese car manufacturer Mazda is reviewing its 1m direct marketing business in reversal of the company's tradition of handling DM in-house. Mazda has invited Harrison Troughton Wunderman, Joshua, Black Cat and AGA to pitch for the account with a brief to promote key model launches in 2002 ...
Mazda has invited Harrison Troughton Wunderman, Joshua, Black Cat and AGA to pitch for the account with a brief to promote key model launches in 2002 and 2003. The review is being headed by Mazda UK marketing director Rob Lindley, who joined the firm in August from Ford Motor Company ...
of the envelope window, as Nissan once did by making it the shape of its Micra model. Another trend he points ... convertible models as warm enough to handle even a Scandinavian winter. The printed material showed a ...
, emphasising the model's luxury features. The mailer for small businesses, designed in the shape ...
. The use of origami models reflects the firm's creation of a range of funds designed to meet consumers ...
that model for far too long." Lisa Thomas, chief executive of M&C Saatchi's DM division, LIDA, says: "I'm no supporter of cold blanket direct mail but for some companies the return on investment model ... to prove the permission model works. By putting control in a consumer's hands, the industry can ...
Landrover has created an interactive prospect mailing through Craik Jones Watson Mitchell Voelkel for its Freelander model. The mailing takes the form of an 'escape kit' containing a travel toothbrush and map to communicate a sense of adventure. The campaign invites respondents to test ...
predictive modelling, showing which customers are likely to spend most in the future. Market spend ...
model that will be a direct challenger to the Honda Stream and the Volkswagen Sharan. The Verso ...
model that will be a direct challenger to the Honda Stream and the Volkswagen Sharan. The Verso ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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