to remove filtersConsumers - Ise
01 Jul 2001 | by Arnould
, and Knowledge 13 Attitude Models and Consumer Decision Making 14 Organization and Household Consumer Behaviors ...
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An Integrated Trial/Repeat Model for New Product Sales
01 Aug 2001 | by PS Fader, B G S Hardie, C-Y Huang
. The integrated model allows managers to carefully diagnose the sub-components of new product sales (such ... models for each one. Overall, a flexible set of model components gives us a general framework ... soon after its launch. This framework includes (and generalizes) many of the models considered ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
