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Toyota aims Corolla at young market

20 Dec 2001 | by MATTHEW ARNOLD

Toyota is to raise the stakes in the mid-sized car market with a 9m campaign to rid its Corolla model of its reliable but dowdy image and relaunch it as the choice for 30-something consumers. The car manufacturer is to spend the money over three months on above-the-line ads. It aims to change ...

Mazda aims £4m push at young drivers

20 Dec 2001 | by MATTHEW ARNOLD

and Honda," he said. The ads, which depict Mazda models zipping down country roads and, in one shot ...

DIRECT: Mazda outsources £1m work for key launches

20 Dec 2001 | by MARK KLEINMAN

Japanese car manufacturer Mazda is reviewing its 1m direct marketing business in reversal of the company's tradition of handling DM in-house. Mazda has invited Harrison Troughton Wunderman, Joshua, Black Cat and AGA to pitch for the account with a brief to promote key model launches in 2002 ...

Mazda outsources £1m work for key launches

19 Dec 2001 | by Mark Kleinman,

Mazda has invited Harrison Troughton Wunderman, Joshua, Black Cat and AGA to pitch for the account with a brief to promote key model launches in 2002 and 2003. The review is being headed by Mazda UK marketing director Rob Lindley, who joined the firm in August from Ford Motor Company ...

Daewoo to focus on models in ads

13 Dec 2001 | by MATTHEW ARNOLD

. Daewoo's UK arm is set to launch a 3m, six-week national TV blitz for its Matiz model on January 1 ... the models. The car manufacturer has seen its UK market share drop from 1.6% to 1% since Daewoo ...

MARKETING MIX: Book of the week

13 Dec 2001 | by KEITH WELLS, head of corporate brands at Dragon

methodology called the Conversion Model. Aimed at changing the world, it needs to make a few conversions ... to the model is fascinating (emerging from a study into religious conversion) and could have been given more ...

YSL to carry out threat to take legal action

13 Dec 2001

, appeared two months ago. The Opium ad, featuring model Sophie Dahl lying naked on her back with her legs ...

NEW MEDIA: Honda creates site to back Jazz launch

13 Dec 2001 | by RAVI CHANDIRAMANI

Honda has developed a magazine-style site to promote the launch of its Honda Jazz model at hondajazz.com. The Jazz is being positioned as a smaller, snazzier version of Honda's flagship Civic model. It is aiming the car at people in their 20s and 30s, marking a significant break from its ...

MARKETING MIX: News of the world

13 Dec 2001

Start your engines The motor industry is always a good place to look if you want to know what's happening in the world of marketing. Judging by these examples, it seems that this sector is finally becoming more experimental in its approach. Volkswagen's new model, Lupo, has been ...

MEDIA: Media choice/red bull cars

13 Dec 2001 | by NAOMI WATKINS, account director, Millennium

Individual, funky, non-conformist and ever so slightly cheeky, the Red Bull sampling fleet reflects the brand's values perfectly. Painted in the traditional company colours of blue and silver, with a four foot high model of a can of Red Bull perched on the back, they cannot fail to catch your ...

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