03 Dec 2001
| by MediaWeek
on board, thanks to the kind of computing power, modelling skills and automated process that could only ...
data', data based on actual customers and their actual behaviour." Data modelling also has ...
the importance of such modelling is acknowledging that "media" doesn't only mean TV, posters and press. "The ...
02 Nov 2001
| by MediaWeek
sensible business model for the UK," says Steve Garvey, director of communications at Yes TV. Static ...
making sense. There's nothing to say you can't be trying stuff out and testing models but really to get ...
01 Nov 2001
| by MediaWeek
, by the end of 2002. The Canadian-built 2003 Chevrolet Impalas and Monte Carlos will be among the first models ...
18 Oct 2001
| by MediaWeek
is at one end of the scale, but the TV and magazine markets also show how fragile many business models are ...
12 Oct 2001
| by MediaWeek
owners are the same. There should be no exception. Consequently, all models are appropriate. However I do ...
01 Oct 2001
| by MediaWeek
and Becks gazed adoringly at each other and George Best talked about his battle with booze, as 8.7 million ...
01 Oct 2001
| by MediaWeek
model, Star's portfolio of clients includes mainstream consumer brands like Mars, Kellogg's and Jaguar ...
13 Sep 2001
| by MediaWeek
will be filed by three former Ryder Cup stars: Howard Clark, Ronan Rafferty and American Chip Beck ...
13 Sep 2001
| by MediaWeek
many different campaigns across a broad portfolio of models active at the same time and real added ...
07 Sep 2001
| by MediaWeek
and used cars, as well as checking each make and model's specifications plus read the road ests from Top ...