Tony Kaye folds London office to join RSA roster
30 Nov 2001 | by LISA CAMPBELL
ad for M&C Saatchi, which featured the model and Paralympian athlete Aimee Mullins. Kaye ...
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OPINION: Cowen on ... Coco De Mer
30 Nov 2001 | by MATTHEW COWEN
that have been breathlessly allowed to circulate about Frank Budgen's shoot, with models stimulating ... for column inches with Ann Summers, Agent Provocateur, Marks & Spencer and anyone who pops a model into a ...
VW in agency talks for launch of new vehicles
30 Nov 2001 | by CHRIS SCOTT
.3bn, and will commence next year to conclude by 2006. The move is aimed at eliminating model ...
CLOSE-UP: NEWSMAKER/BRIAN BROOKS - HR supremo of WPP to take up the IPG challenge. Brian Brooks faces a tough task filling Kent Kroeber's role
30 Nov 2001 | by CAROLINE MARSHALL
to join WPP in order to start a HR function at its centre. Sorrell's aim was to move away from the model ...
THE CLIENT CATALYSTS: Charles Dunstone - By relying on a handful of favourite agencies, Dunstone has been able to get the advertising he wants
30 Nov 2001 | by MATTHEW COWEN
with Dunstone's model of working with smaller, dedicated shops. However, he firmly denies that he encouraged ...
VW in agency talks for new model launches
29 Nov 2001 | by Chris Scott,
, and will commence next year to conclude by 2006. The move is aimed at eliminating model overlap between ...
THE MARKETING AWARDS - CONNECTIONS 2001: Best use of technology: new business leads - Winner - Audi UK
29 Nov 2001
Buying Guide. It presents information about the Audi models the customer is interested in, financial ...
MARKETING HELPLINE SERVICE
29 Nov 2001
promotional staff for face-to-face campaigns. It also specialises in commercial modelling, and has a number of models on its books who will carry out sampling and exhibition work when not involved in photographic ... for P 100 a day, up to twice that for glamour models. Call 01753 801180, www.n2deg ...
MARKET RESEARCH: Finding a balance in global research - Brand research needs to be done on a local as well as a mass level
29 Nov 2001 | by LOUELLA MILES
. Companies are now experimenting with business models. Apart from the 'centralised' and 'decentralised' models there are several shades of grey in-between. In addition, says Sue Nosworthy, managing director ... of 'glocal' model. "Research agencies have to recognise these varying models and adapt to them," she says ...
OPINION: Category management is best deployed for brand positioning
29 Nov 2001 | by TIM AMBLER, a Senior Fellow at the London Business School
, profits rose. The research model assumed high competition between brands but location issues resulted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
