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BRAND HEALTH CHECK: Egg - Is Egg right to aim for a mainstream image? Egg and HHCL built a brand that stood apart from run-of-the-mill financial brands. So what's the logic behind an agency and strategy shift, asks Suzy Bashford

Nick Cross, marketing director at Egg, must be feeling the pressure. City analysts, shareholders and fellow web-based financial brands are all eyeing the internet bank's every move to see if it can crack the online model. Paul Gratton, chief executive at Egg, appeared upbeat when posting ...

CAMPAIGNS: Financial PR - Ware-Lane's Claims Direct bid succeeds

' by The Sun. Ware-Lane and ClaimLine had to be seen to be offering a better business model and more ... personal coverage for Ware-Lane. In the process, the ClaimLine business model and the personal injury ...

EDITORIAL: Credit card firms must concentrate on brand-building

that the business model works, even given the rate-chasers who play the issuers at their own game. But the smart ...

Reputation job for Clifford on Claims Direct account

. Crucially, Ware-Lane has decided that changing the business model of Claims Direct - in which the first ... reputation. 'Changing the model was essential if we were serious about avoiding bad publicity,' a ...

American Express introduces gold card

American Express is introducing a limited edition gold card designed by Alexander McQueen. While the majority of the 500 cards will be offered to models and celebrities, 50 will be given away to the winners of a promotional contest designed to drive traffic to the company's web site. ...

EDITORIAL: Euro ad campaign proves ECB's lack of marketing nous

on the financial markets. It is still trying to gain the trust of 12 national banks and it is modelled ...

Scoot.com nose-dives 60% as crisis strikes

business model, by introducing up-front payments of yearly publishing fees and scrapping the free trial ...

NewMedia Spark to buy GlobalNet Financial

on its investment portfolio, which brings its business model closer to Spark's. In a prepared statement ...

Dow considers price rise at Wall Street Journal Online

models on the web -- a model many publishers would like to ape. In the UK, the Telegraph Group is one ...

NEWS MEDIA: Lloyds TSB continues dominance of financial services on internet

the list. All the major banks and building societies have now adapted their customer base model ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.