to remove filtersINTERNATIONAL: Dell Computers Americas PR brief goes to GCI Group
14 Sep 2001 | by SHERRI DEATHERAGE GREEN and ELEANOR TRICKETT
. PR work for Dell will reflect the company's 'made-to-order' business model, he added. Mexico ...
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INTERNATIONAL: Cisco radio station to boost comms
23 Nov 2001 | by JULIA HOOD
-scoring the business model that Cisco uses for its own customers,' said Vogel. ...
INTERNATIONAL: IBM chooses three outfits to run £40m worldwide PR
17 Aug 2001 | by ROBIN LONDNER
-agency model. Three boards, each made up of senior communications executives, will collaborate with each ...
CAMPAIGNS: Technology PR - Praxis heads promotion for 3D Digimask
08 Jun 2001 | by TARA STEVENS
models at Madame Tussaud's being brought to life using the Digimask format. Measurement ...
IBM begins external global comms review
18 May 2001 | by HOLLY WILLIAMS and ROBIN LONDNER
reshuffle its in-house PR teams into the three areas. 'We are looking at a PR model we think is fairly ...
PROFILE: Lou Hoffman, The Hoffman Agency - Hoffman set to enjoy his European journey. Lou Hoffman has ambitious plans for his 14-year-old technology agency
16 Mar 2001 | by HOLLY WILLIAMS
'. This is slightly more believable when you know his office is in sunny California. And the business model ...
Sterling Hager UK financial failure leads to closure
16 Feb 2001
in there trying to change a PR model.' Two of the team have moved back to the US to work with the agency there ...
TECHNOLOGY: Wired to the future - PRWeek asks leading lights how they see the fastest growing sector in PR shaping up
09 Feb 2001
.' As companies get closer to their customer, Hynes believes PR will need to rethink its current model: 'On ... models are effective, and the dot.coms now entering the market are generally better prepared: 'The most ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
