to remove filtersBoo faces collapse for the second time
03 Dec 2001 | by Gordon MacMillan,
.com failed by altering the site's business model. Fashionmall moved the Boo business model away from ...
Search results for Becks modelling clay
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The Screen test - Campaign Screen's international ad picks
04 Dec 2001
soundtrack and trendy models promoting a must-have label, the ads are almost silent, filled with real people ...
OPINION: Cowen on ... Coco De Mer
30 Nov 2001 | by MATTHEW COWEN
that have been breathlessly allowed to circulate about Frank Budgen's shoot, with models stimulating ... for column inches with Ann Summers, Agent Provocateur, Marks & Spencer and anyone who pops a model into a ...
THE CLIENT CATALYSTS: Charles Dunstone - By relying on a handful of favourite agencies, Dunstone has been able to get the advertising he wants
30 Nov 2001 | by MATTHEW COWEN
with Dunstone's model of working with smaller, dedicated shops. However, he firmly denies that he encouraged ...
Uniqlo to focus on fleece in new ads
22 Nov 2001
Uniqlo focuses on fleece with its new round of ads through Soul. As in the UK launch campaign for the Japanese clothes store, the two 30-second executions feature real people, not models, dressed in their own style. The first spot depicts a group of jockeys and stablehands exercising horses, all wearing ...
PROFILE: Democratic dressing - Dominic Chambers, Marketing director, Uniqlo
22 Nov 2001 | by SUZY BASHFORD
the mould of using young models to sell clothes. "There's no branding in most fashion ads, just beautiful ... to model Uniqlo's wares. To make the TV ads, Soul worked closely with Japanese agency Thynos ...
QXL losses narrow as margins leap
09 Nov 2001 | by Claire Billings,
the company changed its business model to a fee-charging one that acts as an intermediary between sellers
THE CLIENT CATALYSTS - SARA WELLER: In the first of a series of interviews with agenda setters in the client world, Camilla Palmer talks to Sainsbury's deputy MD
09 Nov 2001 | by CAMILLA PALMER
a model that demonstrates the impact of advertising and we know that Jamie Oliver is generating 25 ...
BRAND HEALTH CHECK: Can Argos hold onto a position of strength? - As one of the largest non-food retailers in the UK, Argos is well placed to tackle a downturn, but what does it need to do to maintain its success? Mark Kleinman reports
27 Sep 2001 | by MARK KLEINMAN
- it's a proven success model. - Spend more on ads with a strategy that makes Argos consumers ...
DOES ADVERTISING HAVE A CONSCIENCE?: Agencies themselves are now being urged to take a more ethical approach to working and choosing clients
21 Sep 2001 | by CAMILLA PALMER
plump for a smaller, greener model because it makes us feel better. Advertising, and the way companies ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
