30 Jan 2001
| by Louise Banbury
executive Thomas Middlehoff said he was convinced a legitimate subscription model would be introduced in July at the latest. The model would involve paying royalties to the copyright owners of songs.
Five ...
business model, and Napster also signed agreements with record companies TVT and Edel.
Middlehoff did ...
26 Jan 2001
| by GIDON FREEMAN
and exploitation programme for the sponsorship of Jaguar Racing and Formula 1 by lager brand Beck s, which ...
manager, Jo Nola.
She said: The Beck s global sponsorship of Jaguar Racing represents a significant ...
26 Jan 2001
| by IAN DARBY
statuesque male model holding a palm leaf adds to the authenticity. The placement of the ad in GQ s style...This parody of a male fragrance ad in GQ made me smile. Evian introduces mineral water as a grooming essential with a tip-on sachet containing Naive (Evian spelt backwards). The photography of a statuesque male model holding a palm leaf adds to the authenticity. The placement of the ad in GQ s style ...
26 Jan 2001
| by PETER SIMPSON
model replacement code to assist DETR civil servants preparing the draft code for consultation ...
26 Jan 2001
| by MATTHEW COWEN
broadcasters to make it simple for them. We ve got to create business models where everyone makes money.
...
26 Jan 2001
| by MARY COWLETT
Traditionally, one of the loudest criticisms of PR research and evaluation (R awareness of the need for the thorough evaluation process to permeate PR activity is up; evaluation models are changing; and R a fresh perspective in media monitoring and rebrand itself as Romeike Media Intelligence ...
26 Jan 2001
practice model. His main client is MSN and he co-ordinates its consumer business brief in 16 markets across ...
25 Jan 2001
Nike s first television advertising for its new Shox brand will feature animated clay replicas...Nike s first television advertising for its new Shox brand will feature animated clay replicas of athletes who endorse Nike products. The series of Athlete Armageddon advertisements, by Wieden s Celebrity Death Match. In each execution, the sports star wins out due to his sporting prowess and Nike ...
25 Jan 2001
| by CORDELIA BRABBS
s F-Type, which will launch in 2004.
The model, a two-seater sports car, will target younger ...
25 Jan 2001
| by DAVID MURPHY
After a year in which the technology sector in general, and internet firms in particular, took a real hammering, the value of dotcoms is being assessed more rationally.
Ever more commentators are concluding that the business model most likely to prosper on the web is the bricks-and-clicks model ...