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OPINION: Cowen on ... Cadbury's Snowflake

to know who it is aimed at, unless you actually believe that it's recruiting models. I certainly ... and the words: "What a slag." I'm not sure if the cartoonist is referring to the model or commenting ...

NEW MEDIA: SPOTLIGHT ON BT BROADBAND - Are BT's broadband services the future of UK internet use? BT broadband capabilities are set to up the ante for ads on the net

in unmetered access," Ingram says. BT has been tweaking many aspects of its ISP model. Previously ...

The Screen test: Campaign Screen's international picks

and the film is cut fast and frenetic. The billboard model's iced-lolly melting at the end is a nice touch ...

DIRECT BRIEFS: Landrover creates interactive prospect mailing

Landrover has created an interactive prospect mailing through Craik Jones Watson Mitchell Voelkel for its Freelander model. The mailing takes the form of an 'escape kit' containing a travel toothbrush and map to communicate a sense of adventure. The campaign invites respondents to test ...

DaimlerChrysler pushes redesign with £10m ad job

DaimlerChrysler is backing a total redesign of its Jeep Cherokee-model light truck with a 10m pan-European TV, press and poster advertising campaign. The ads, which sport the strapline 'There's only one' are the first creative by DaimlerChrysler's dedicated BBDO agency, PentaMark ...

OPINION: Marketing Society - Time to simplify media and shed its boring image

. The model was choose your medium first, then get the creative execution that fits. These days ... regression models - but it's not big and it's certainly not clever. If we want to get the influence ...

BRAND HEALTH CHECK: Can Argos hold onto a position of strength? - As one of the largest non-food retailers in the UK, Argos is well placed to tackle a downturn, but what does it need to do to maintain its success? Mark Kleinman reports

- it's a proven success model. - Spend more on ads with a strategy that makes Argos consumers ...

DIRECT MARKETING: How data can help target customers - Firms can achieve better results by gaining an insight into consumer behaviour. Rob McLuhan reports

predictive modelling, showing which customers are likely to spend most in the future. Market spend ...

HELPLINE SERVICE

advertised a bra modelled by Anna Kournikova. It has also provided long-term campaigns with a fleet ...

ANALYSIS: Airlines fight to survive crisis - Carriers are reeling from the financial as well as human cost of the US tragedy. How will they cope?

' business models work on high turnaround, so any impact on check-in times is going to have an effect ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.