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Internet advertising sees first growth for six quarters

20 Dec 2002 | by Staff,

comes as many of the largest websites have already shifted their revenue models to be less reliant ...

DIRECT MARKETING: E-mail adds value to DM campaigns

19 Dec 2002 | by DAVID MURPHY

be thinking about ways to accurately model e-mail data instead of just increasing the volumes of junk e ...

THE BOOK OF LISTS: The 10 Best New-Media Creatives

17 Dec 2002

The co-founders and creative directors of Hi-ReS! this year made their mark with slick work promoting their new client Lexus' fictional 2054 model car that appeared in the movie Minority Report and the David Lynch-esque "third place" ads for PlayStation 2. New clients notched up in the past year include ...

AGENCY 2002: New Media Agency of the Year - Agency Republic

12 Dec 2002

projects. The model keeps down overheads and aims to foster a fresh appetite for new work. Omnicom ...

Revamp could see AOL stop carrying advertising

21 Nov 2002 | by Staff,

! have shifted their revenue bases from an advertising model to offering other services. America Online ...

Mailings thrive in tough times

25 Oct 2002

choose a direct mail solution, then they can put a model together that may offer non-respondents a second ...

Lexus selects Zenith Interactive to target youth on Times site

18 Oct 2002 | by MARK SWENEY

marques, including its sports convertible model, the SC430. Running for three months, the advertising ...

Chapple poached for EMEA start-up unit at Lighthouse

18 Oct 2002

, clients to the business. Lighthouse MD Sean Gough said the appointment and the equity model involved ...

NEW MEDIA: SPOTLIGHT ON McCANN ONLINE - McCann expands its Nescafe business by recruiting Groves

11 Oct 2002 | by ALASDAIR REID

shaken by the dotcom crash that's still the basic business model. Plus, of course, it has its own ...

Bartle Bogle Hegarty buys stake in digital agency

07 Oct 2002 | by Jennifer Whitehead,

model. Consequently, it makes sense for us to be able to offer our clients the opportunity to establish ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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