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CAMPAIGNS: Ford's luxury Bond cars in media 'buzz' - Consumer PR.#

13 Dec 2002 | by ADAM HILL

Product placement - from watches to vehicles - has become an increasingly competitive commercial aspect of the James Bond films. The 20th in the series, Die Another Day, saw Aston Martin make a return as the hero's favourite sportscar/killing machine. The DB5 model was first used by Bond in the 1964 film ...

Profile: Ceyda Aydede, IPRA

13 Dec 2002 | by Ian Hall

models thought that when they retired they could become PR people. But now corporates have understood ...

Analysis: FDs face up to threat to corporate reputation

22 Nov 2002 | by Andy Allen

to the average FD, as long as the traditional business model appeared to continue working. But there are few ...

Profile: Trevor Morris, QBO-BPPR

22 Nov 2002 | by Adam Hill

Oscar Wilde's anti-hero Dorian Gray had a portrait of himself in the attic which grew older while he remained youthful. The impossibly youthful former model Trevor Morris is not saying whether he has a similarly ailing alter ego, but as Biss Lancaster chairman Graham Lancaster says: 'He's got a ...

OPINION: The industry's ideal handyman is proving to be an elusive entity

21 Nov 2002 | by MARK RITSON, assistant professor of marketing at the London Business School

than a campaign that opts to spend the total budget on just one of them. The ideal model is obvious ... to solve it. But this model has proved impossible to replicate in marketing communications terms. Despite ...

Analysis: HP pitch threat to indie mid-sized PR agencies

15 Nov 2002 | by Holly Williams

and HP opted for similar models. But at a time when consolidation is rife throughout the corporate ...

Profile: Leslie Dance, Motorola

15 Nov 2002 | by Adam Hill

differently as the business models are a bit different.' Dance was back in London last week for two reasons ...

PROFILE: Tim Sutton, Orpheus Group

08 Nov 2002 | by ADAM HILL

It is unusual for a successful businessman to admit that he enjoys lying on the sofa watching old films, and laughing at air passengers who frantically check their mobile phones seconds after touchdown. Yet Tim Sutton says he can't help it: 'More sophisticated models may have more gears but I have just ...

PRWEEK AWARDS: Gold - The Prolitho Award - Public Sector Department of the Year

01 Nov 2002

of lobbying, public education, fundraising events - such as the Posh and Becks party - and promotion ...

Farrington lands European Union's CSR Forum place

01 Nov 2002

that a European framework for CSR should disseminate best practice models to corporations, so ...

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