to remove filtersVauxhall shifts to media-neutral stance
19 Dec 2002 | by Mark Kleinman,
, TBWA\GGT Direct, handles Vauxhall's direct marketing spend. Vauxhall's models include the Meriva ...
Search results for Becks modelling clay
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THE BOOK OF LISTS: The best DM campaigns
20 Dec 2002
Polo Match on the strength of the model's air conditioning. It did this by sending prospects a frosty ...
DIRECT MARKETING: E-mail adds value to DM campaigns
19 Dec 2002 | by DAVID MURPHY
be thinking about ways to accurately model e-mail data instead of just increasing the volumes of junk e ...
CRM's impact on the bottom line
12 Dec 2002
, it uses an 'identify, test and learn' model, driving customer acquisition by thinking up new products ...
AGENCY 2002: Below The Line Agency of the Year - TBWA GGT Direct
12 Dec 2002
focused on model-specific communication. A 'stay-well' card for BUPA also broke the creative mould ...
Data decay and the consequences for your business
06 Dec 2002
is performing. Using advanced database models and secure communication links, data "quality" can be maintained ...
OPINION: The industry's ideal handyman is proving to be an elusive entity
21 Nov 2002 | by MARK RITSON, assistant professor of marketing at the London Business School
than a campaign that opts to spend the total budget on just one of them. The ideal model is obvious ... to solve it. But this model has proved impossible to replicate in marketing communications terms. Despite ...
High-impact direct work backs Primera
12 Nov 2002 | by Staff,
LONDON - Nissan is backing the launch of the new Nissan Primera five-door model with a high
Volvo promotes green gas with direct push
11 Nov 2002 | by Jennifer Whitehead,
Bi-Fuel, which combines LPG with compressed natural gas, can be used across the range of Volvo models. Bi-Fuel is up to 40% cheaper than other types of fuel and produces 24% less carbon dioxide ... compromise", highlighting the cost savings, tax and environmental benefits of the new Volvo models which take ...
DMA responds to DM growth with major restructure
07 Nov 2002 | by Claire Billings,
and West in the same way as DMA Scotland, which has proved a highly successful model. Our clear goal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
