to remove filtersHP slashes global PR roster to three shops
01 Nov 2002 | by Holly Williams
to create an agency model comprising three to five agencies worldwide (PRWeek, 9 August). ...
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Analysis: HP pitch threat to indie mid-sized PR agencies
15 Nov 2002 | by Holly Williams
and HP opted for similar models. But at a time when consolidation is rife throughout the corporate ...
INTERNATIONAL: HP plans to shrink roster of global comms agencies
09 Aug 2002 | by ANDREW GORDON
of HP's communications,' said Marklein. 'We really need an agency model that best supports that ... decision by early October, so that the 'new agency model' is running by the start of the new fiscal year, 1 ...
BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success
09 Aug 2002 | by MARY COWLETT
from one that adds new subscribers to one that sells existing subscribers new, snazzier models, brand ... the aspirational attributes of its brand, while flogging a lot of its A, C and E-Class models to the mass market ... variety of Mercedes models. Interbrand's valuation suggests the car-maker did not escape completely ...
Hewlett-Packard shelves plans for consumer pitch
07 Jun 2002 | by HOLLY WILLIAMS
HP and Compaq saw the announcement of a new business model comprising four main divisions, which ...
FSA acts on PRN technical glitch
10 May 2002
in the context of what has otherwise been a smooth transition to the new model.' The competitive news ...
ANALYSIS: Will XPRL be the future of PR communication? - A computer language dedicated to making PROs' working lives easier is to reach a crucial stage of development in the coming weeks, says Allison Giles
22 Mar 2002 | by ALLISON GILES
six weeks, although it could be two or three years before a fully integrated model is ready to use ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
