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MEDIA: Taxi Promotions uses Chameleon for customer mag

The 64-page monthly title carries ads aimed at AB1 business people who are regular taxi users. Sherbet is modelled on a broadsheet Sunday magazine with a consumer lifestyle focus. The magazine has already been trialled and is now getting a formal launch. Sherbet will be distributed at major taxi ...

Throbbing engine, broken vibrator

it is actually referring to the under 50s, not the 16- to 34-year-olds. The new model, the Continental GT ... . Somewhat more famous for its sports cars, Ferrari has launched a new model too, commemorating its late ... ... Paris to launch the new model of Ford's Ka, known as the StreetKa... Tennessee Williams would no doubt ...

BUILDING BRAND GROWTH

offering fresh. It built market share on an innovative business model that sold computers direct ... built true brand equity to support sustainable growth." EASYJET FOCUSES ON BUSINESS MODEL BEFORE BRAND ... have moved to the easyJet pricing model. In addition, while other airlines set up 'hub and spoke ...

BUILDING BRAND GROWTH: Masterclass - Creating and extracting brand value

that most airlines are unprofitable, this doesn't look like a great model," he points out. A former chief ... , practised most famously by Wal-Mart and Asda, has proved a far more successful pricing model, argues Quelch ...

McCann agency wins Scandic Hotels task

in this and have developed practical cross-border working models that make it easier for us to work ...

ANALYSIS: Cheap flights or decent service? - Low-cost airlines have had their honeymoon and people are beginning to notice the service. How will budget carriers respond? Daniel Rogers reports

of the budget airline model. So are we seeing a backlash against what are often perceived as 'the people ...

BRAND HEALTH CHECK: Package holidays - Are DIY holidays putting package deals at risk?

tried and tested model to the UK holidaymaker. What this market must do, and is now starting to do ...

THE DOTCOM DECADE 1992-2002: Easyjet paved the way for budget airlines, having a Dyson was de rigueur and the National Lottery gave us dreams of winning a million. James Curtis on the past ten years

to fundamentally change their business model. Ryanair is now worth one-and-a-half times more than BA - something ...

Airlines in the news as Ryanair has to pay out and larger folk have to fork out

excitement... this week Nokia and Sony Ericsson both launched new models of mobile phones. Without offering ... of the Sony Ericsson models is available with a digital camera attached, while full-colour display screens seem to becoming standard. Not only do operators hope that the new models will stimulate sales ...

Superbrands case studies: EasyJet

business model is a credible alternative for business travellers as it is built on high frequency between ... that the no-frills business model not only works but is also extremely popular with all types of travellers ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.