Connecting Firm-level learning with performance
14 Jan 2002 | by T Ambler, C Styles
with two additions, "animal spirits" and zero-sum resources. The result is a measurable performance model
increase in ROI. Having an effective customer segmentation and predictive targeting models is vital ...
with two additions, "animal spirits" and zero-sum resources. The result is a measurable performance model
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.