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DATA 2002: bringing customer modelling to life

increase in ROI. Having an effective customer segmentation and predictive targeting models is vital ...

Connecting Firm-level learning with performance

with two additions, "animal spirits" and zero-sum resources. The result is a measurable performance model

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.