to remove filtersTHE BOOK OF LISTS: The 10 Best DM Campaigns
16 Dec 2003
fleet managers to switch to Volkswagen diesel models, arguing that diesels perform just as well ...
Search results for Becks modelling clay
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AGENCY 2003: Below The Line Agency of the Year - Best of the rest
18 Dec 2003
-smoking campaign for the Department of Health, which used a behavioural model for a CRM programme. The UK ...
'Yoda in a Skoda' CD mailing aims for street appeal
08 Dec 2003 | by Ian Darby,
LONDON - Skoda has created a hip-hop track dedicated to its Fabia vRS model. The 'Yoda in a Skoda
Abercrombie & Fitch pulls raunchy clothing catalogue
05 Dec 2003 | by Staff,
models having group sex, but says it is to make way for a new fragrance range and not because...masturbation is a "pleasant and supersafe alternative" to group sex. Liberals have pointed out that the models ...
The coming of age for online data analysis
05 Dec 2003
build predictive targeting models and will identify the best postcodes or postal sectors to target ...
DIRECT CHOICE: BMW 5 Series
27 Nov 2003 | by Mark Leversedge, Managing partner, Elvis
However, the launch of the BMW 5 Series has been a high point of recent TV advertising. The image of ink melting from the pages of books in BMW's offices and seeping under doors to assemble itself into the new model is compelling. And the endline, 'All we know about the car, in a car', is admirable ...
Chrysler launches Crossfire with integrated push
25 Nov 2003 | by Claire Billings,
The activity is through new media-neutral planning start-up Langham Works, the result of a merger between MBO London, which previously held the account, and DLCF. It follows a 12-month pre-launch campaign to raise awareness of the new model, in the face of other launches into the sector ...
Space agency launches to give room to creativity
18 Nov 2003 | by Claire Billings,
The agency, called Space and founded by David Atkinson and Guy Heppelwhite, formerly of Billington Cartmell, is modelled on the idea that people, including clients and colleagues, have become restricted due to the pressures of cost cutting and efficiency. "We substantiate our goals by recruiting, rewarding ...
Lexus targets drivers of rival luxury car marques
13 Nov 2003 | by Ben Bold,
The LS430 is the marque's latest model to undergo a facelift as it attempts to compete head ... is Lexus' flagship model and is being positioned as the ultimate in refinement, comfort and performance ... are finally invited to test-drive the LS430. The LS is the first model that Lexus launched when it entered ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
