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THE BOOK OF LISTS: The 10 best media thinkers

19 Dec 2003

Nelson, and has a background in all sorts of econometrics modelling. (And the college, it must be remembered, does boast a modelling club.) 9. Nick Manning, the chief executive of Manning Gottlieb OMD ...

THE BOOK OF LISTS: The 10 best UK posters

19 Dec 2003

features of its models. 'Elepump' marks a distinct change and saw BMP DDB scoop gold for the Best

Ford StreetKa - a new star shines over the old brand

19 Dec 2003 | by Professor Angus Jenkinson and Branko Sain

model. The endeavour to design a catchy, trendy and sexy car paid off. The car is the main constituent ... in February 2003 caused no less of a stir as once again Streetka took to the stage, this time with modelling ... consists of the exemplar of client-agency-agency partnership model. The three parties realised ...

Chrysler withdraws sponsorship of 'sexist' Lingerie Bowl

18 Dec 2003 | by Staff,

pulled its Dodge brand's sponsorship of the 'Lingerie Bowl', where models in underwear are due to play

NOW CONVERGENCE IS COMING TOGETHER

18 Dec 2003 | by MediaWeek

mature and cautious era where developments are rooted in new, but financially robust, business models ...

News in Brief

18 Dec 2003 | by MediaWeek

. Ford has launched a mobile marketing push to promote the launch of its new Sportka model. The campaign ...

BRANDING: McDonald's packaging in 'I'm Lovin' It' revamp

18 Dec 2003 | by Emily Rogers

and sporting activities. A combination of models and real customers were used in the designs. The phrase 'I ...

OPINION: How Coke moulded our view of Santa Claus to fuel winter sales

18 Dec 2003 | by Mark Ritson, assistant professor of marketing at the London Business School

to form. Using his best friend as a model and with the corporate identity of Coke in mind, Sundblom set ...

EDITORIAL: Ads must not only be memorable but also true to reality

18 Dec 2003 | by Jane Bainbridge, Deputy editor

Halifax's business model, but where finances are concerned, many customers still want the peace of mind ...

AGENCY 2003: Creative Agency of the Year - Bartle Bogle Hegarty

18 Dec 2003

-digit sales increase of the A4 model since BBH's haunting 'fish' ads; and the typically surreal Levi ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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