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ANALYSIS: Credit card activity under scrutiny

an 'honesty box' by March 2004. The idea is based on a US model called the Schumer box. It draws together ...

OPINION: Creativity must be given due in any boardroom

of business. This is, in Rodol's eyes, a business model for a changing world, where building, sustaining ...

Carat scoops £10m Legal & General media account

market." She added: "Our business model has become increasingly complex with many new routes to market ...

LORD JIM: James Garrett is one of the great names in British commercials. Now "Gentleman Jim" is retiring after 40 years. Caroline Marshall reports

Edward Heath, friend and role model to the power brokers in advertising for four decades - wow, his

2003 AWARDS JURY AND SHORTLISTERS: Foreword - Big brands and beautiful planning

Walker NUGGETS FROM THE BRIEF Objective of international model: "To achieve greater impact ...

The AA promotes low-rate loans in DRTV campaign

. The couple stop at traffic lights alongside a newer model of their car, in which sits a smarter Bev and Kev ...

MEDIA: STRATEGY OF THE WEEK - FIRST DIRECT. First Direct has flattered its existing customers to lure new ones, Glen Mutel writes

group manager, says: "PHD built a propensity model which tracked the TV uplift in response and mapped it ...

American Express and Elle link for future fashion talent

of celebrity portraits taken by former model Helena Christensen, including shots of Robbie Williams, Sadie ...

Abbey appoints TBWA\GGT to £11m DM account

. Porter said: "Financial services communication is changing rapidly. The model of shouting loudly, trying ...

Abbey completes agency line-up with Band & Brown

communication is changing rapidly. The model of shouting loudly, trying desperately to be heard by consumers ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.