to remove filtersMcDonald's revamps packaging in I'm Lovin' It drive
17 Dec 2003 | by Emily Rogers,
and sporting activities. A combination of models and real customers were used in the designs. The phrase "I ...
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OPINION: How Coke moulded our view of Santa Claus to fuel winter sales
18 Dec 2003 | by Mark Ritson, assistant professor of marketing at the London Business School
to form. Using his best friend as a model and with the corporate identity of Coke in mind, Sundblom set ...
WORLD: ANALYSIS - Global micronetworks rise on back of the need for creativity
05 Dec 2003 | by John Tylee
business models, forced to sacrifice creativity to meet the demands of the City or Wall Street and making ... is simply not the reality." Others, though, hail the new model - the micronetwork - under which global ...
Spoof 'Hello Boys' campaign leads to backlash at market
28 Nov 2003 | by Jennifer Whitehead,
WI Markets, which runs hundreds of local produce markets in England and Wales, announced earlier this year that it was hunting for models to appear in a new advertising campaign where members would bare all to promote the variety of home-grown and home-made products. The first ad that was proposed ...
CAMPAIGN MEDIA AWARDS 2003: The News Group Newspapers Award - Best Alcoholic Drinks and Tobacco Campaign
28 Nov 2003
18- to 24-year-old men: celebrities and beautiful women. A team of models - the Foster's Pit Girls ...
THE CAMPAIGN ESSAY: THE PROCUREMENTF PARADOX
28 Nov 2003 | by Alison Littley, the marketing procurement director at Diageo
model that acknowledged the fundamental role of a skilled marketing procurement function - a function ... agencies and find innovative incentive models, globally and locally, to fuel the onward progress of its ... is recognised after the fact. Predictive response models and the like are really more like comfort blankets ...
WORLD: GALLERY
28 Nov 2003
' spot for the same model in the US market, this campaign focuses on the experience of driving the X5 ...
Coke halts advertising to under-12s
20 Nov 2003 | by Mark Kleinman
framework in the US called 'Model Guidelines for School Beverage Partnerships'. The document demands ...
Coca-Cola halts advertising to the under-12 market
19 Nov 2003 | by Mark Kleinman,
framework in the US called 'Model Guidelines for School Beverage Partnerships'. The document demands ...
Alcohol body hires M&C Saatchi to cut UK's binge drinking
14 Nov 2003
drunk. M C Saatchi, which handles brands such as Foster's, Beck's and Kronenbourg, will extend ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
