Search results for Becks modelling clay

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BRANDING: McDonald's packaging in 'I'm Lovin' It' revamp

18 Dec 2003 | by Emily Rogers

and sporting activities. A combination of models and real customers were used in the designs. The phrase 'I ...

McDonald's revamps packaging in I'm Lovin' It drive

17 Dec 2003 | by Emily Rogers,

and sporting activities. A combination of models and real customers were used in the designs. The phrase "I ...

Harvey Nichols promotes winter sale

12 Dec 2003 | by Mark Sweney

BMP DDB has used pairs of animal-headed models in aggressive poses to drama-tise the attitudes...In "deer", a pair of models dressed in black, stylish dresses are shown with deer heads and antlers interlocked in battle. "Bears" shows two polar bear-headed men in sleeveless vests thrusting ... launched a poster and press campaign using a pair of first-time models to promote the opening of Harvey ...

Abercrombie & Fitch pulls raunchy clothing catalogue

05 Dec 2003 | by Staff,

models having group sex, but says it is to make way for a new fragrance range and not because...masturbation is a "pleasant and supersafe alternative" to group sex. Liberals have pointed out that the models ...

Spoof 'Hello Boys' campaign leads to backlash at market

28 Nov 2003 | by Jennifer Whitehead,

WI Markets, which runs hundreds of local produce markets in England and Wales, announced earlier this year that it was hunting for models to appear in a new advertising campaign where members would bare all to promote the variety of home-grown and home-made products. The first ad that was proposed ...

OPINION: Personal touch is now crucial to growing profits

27 Nov 2003 | by Laura Mazur, a business writer

's technology now allows buyers to design their own model from 350 variations, 500 options, 90 exterior colours ...

Gap taps more celebrities for Christmas ad campaign

19 Nov 2003 | by Jennifer Whitehead,

week in Japan. Four executions are set on a typical street in the US, with Kinski and the model Frankie ...

OPINION: Marketing Society - A shopping bag says more than an address can

30 Oct 2003 | by Jeremy Nicholds, senior vice-president, key customer management, MasterCard Europe, and a member of The Marketing Society

shopping data to go much further than the traditional postcode-driven, census-based models of customer...Tesco's well-founded and more real-time data-driven model reportedly proves that these days 'you are what you buy' and our shopping habits now say more about us than where we choose to live. At this year's Marketing Society Retail Forum, which MasterCard sponsored, there was debate on how much effort ...

Superbrands case studies: Avis

13 Oct 2003

it the largest employee owned company in the US and a role model for other companies to follow. The brands ...

Scoring points as Tesco Clubcard hits 10

02 Oct 2003

model of customer targeting is that it is based on the premise of you are where you live. It's clearly not true - who is exactly the same as their neighbour? The Tesco model, by contrast, is based ... -Clubcard, untargeted mailing) to 70%. But, as it became better at modelling customer behaviour, the target reached ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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