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WORLD: ANALYSIS - Global micronetworks rise on back of the need for creativity

business models, forced to sacrifice creativity to meet the demands of the City or Wall Street and making ... is simply not the reality." Others, though, hail the new model - the micronetwork - under which global ...

3 hires customer chief to boost service

to get its latest model, the NEC 616, to retailers in time. But 3 is insistent that major handset ...

PRIVATE VIEW: Trevor Beattie is the chairman and creative director of TBWA\London

: Doug Foreman Model maker/photographer: Aardman Production Exposure: Men's magazines ...

HP promotes printers in Perspectives Red Cell mailer

model. Perspectives also produces electronic marketing material for HP. If you have an opinion ...

DIRECT: Hewlett-Packard supports printer range in mailing

model. Perspectives also produces electronic marketing material for HP. ...

EUROPEAN AGENCIES: DRIVING DIRECT ACROSS EUROPE

business-to-business mailing was designed to promote a Xerox model that "looks after itself". The pack ...

Mother unveils ads for Siemens' Xelibri range

suit". The spot opens on a handsome male model admiring his reflection in a window. He turns to hail ... evident his "beauty suit" has split open and some bulging flesh has been revealed. Backstage the models ...

LG makes play for UK mobile handset share

. The Vodafone model has 40 polyphonic ringtones, while the Orange phone has a 270-degree rotating camera - a ...

LORD JIM: James Garrett is one of the great names in British commercials. Now "Gentleman Jim" is retiring after 40 years. Caroline Marshall reports

Edward Heath, friend and role model to the power brokers in advertising for four decades - wow, his

2003 AWARDS JURY AND SHORTLISTERS: Foreword - Big brands and beautiful planning

Walker NUGGETS FROM THE BRIEF Objective of international model: "To achieve greater impact ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.