to remove filtersTAG Heuer signs Wimbledon champion Maria Sharapova
14 Dec 2004 | by Daniel Farey-Jones,
said Sharapova would help promote the Formula 1 and 2000/Aquaracer models, and will be "directly ...
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Agency of the Year: Contact Centre Agency of the Year - Best of the rest
15 Dec 2004
on investment. A bespoke model it pioneered for Kellogg's careline this year demonstrated a payback as high
Model agency to stage PR pitch
10 Dec 2004 | by Ian Hall
IMM, the model-management agency behind the likes of lads’ mag favourites Lucy Pinder, Michelle...The firm, whose name stands for International Model Management, wants to hire an agency to promote both the IMM brand and individual clients, and will stage a pitch within a month. The firm supplies topless models to the tabloids and has branched out into fields such as advertising commissions and pop ...
What the papers say: Volvo’s YCC ticks the right boxes
10 Dec 2004
Like the new model itself, coverage of the launch of Volvo’s YCC (Your Concept Car) was small
Kids’ charity bids to raise UK profile
10 Dec 2004 | by Donna Werbner
with City executives and young, fashionable celebrity role models.
Scottish garden fest aims south
10 Dec 2004
The six-year-old June show will use style photography, the first featuring Scottish model Vanessa Neil in a dress made of flowers, to attract coverage in national lifestyle press. It will also target Scotland, northern England Yorkshire, Birmingham and London media. PR activity by Real PR will include ...
Integrated Marketing: Talking brand language
10 Dec 2004
. The definition of 'integration' is also muddy. There are three main models: PR agencies that can implement ... , with research it calls the 'Influence Model' as its rationale. This looks at what influences consumers ... . MS&L managing director Nicholas Walters says: 'The classic model of integrated marketing ...
News Analysis: Boeing and Airbus up the PR stakes
10 Dec 2004
widely used, Boeing can claim dominance from the legacy of its 737 family, earliest models of which were ... in service would make it the most widely used model. Source: Flight International THE COMMUNICATIONS ...
Crisis Management: Staff on alert
03 Dec 2004
. But one of the most important lessons is that internal comms crisis models need to be tested, argues Razor PR associate director Kirsten Davies. The agency is involved in drawing up crisis models ...
Healthcare Survey: Marketing Medicines
03 Dec 2004
on the twice-a-year meeting model. Which is why In2Focus is developing a way of giving promotional material ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
