Becks lends support to behind-the-scenes DVD
10 Sep 2004 | by Richard Cann
David Beckham will be on hand to support an international media drive for his first officially endorsed football DVD, which will be out in time for Christmas.
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Experian unveils new data profiling and modelling tool
19 Oct 2004 | by Daniel Farey-Jones,
LONDON - Experian has launched a new service with a low cost of entry for direct marketers needing basic and bespoke customer data.
Arena and Becks link up for cross-media Agenda deal
28 May 2004 | by Jules Grant,
LONDON - Emap men's style magazine Arena is tying up with lager brand Becks to create a monthly guide to must-see events around the UK, with activity spanning Arena magazine, FHM.com, and the Empire and Q websites.
Diary: Copywriter Kay revels in the joys of text and saves Becks' blushes
23 Apr 2004
If nothing else, the Easter of 2004 will be remembered for the tales of David Beckham's alleged off-field antics. Even if you had been marooned on a desert island for the past three weeks, or off ski-ing like the majority of the ad industry, it would have been impossible not to have caught wind of the...
Wegener claims REALfile outperforms data modelling
02 Mar 2004 | by Christina Papas,
LONDON - Wegener Direct Marketing has launched the REALfile lifestyle database, which carries information on 42m real UK consumers.
Corporate identity modelling: a review and presentation of the six station model for corporate identity
01 Mar 2004 | by Jean Yannis Suvatjis and Leslie de Chernatony
Corporate identity is an abstract idea that takes many forms, from brand and logo to product and company reputation. This paper addresses corporate identity modelling.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
