to remove filtersTop Performers of 2004: Agency of the Year - BBH
10 Dec 2004
model that is now being emulated around London? BBH's win by a whisker highlights the difficulty ...
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Agency of the Year: Media Agency of the Year - Best of the rest
15 Dec 2004
for the DfT's 'Think! Save racing for the track' initiative. Carat launched Renault's Modus model with a £10 ...
Sector Insight: Video games - Platform potential
01 Dec 2004
development, and sales of consoles tend to slow as new models are anticipated. But according to ELSPA director ... , it cut the price of the PlayStation 2 to £125 for Christmas 2003, and has introduced a slimline model ...
BT plots £100m consolidation
26 Nov 2004 | by Glen Mutel
BT's plan for a holding company agency model threatens independents such as St Luke's and Allmond....BT is preparing to ditch its existing agency roster model and will invite holding companies to submit joint tenders for its £100 million-plus combined creative, direct marketing and media accounts ... yet to be notified. By switching to the holding-company model, BT would benefit from the economies ...
BT plots £100m consolidation across agency roster
25 Nov 2004 | by Glen Mutel,
LONDON - BT is preparing to ditch its existing agency roster model and will invite holding...The plan is said to be the brainchild of BT Retail's chief executive, Pierre Danon, who has passed his wishes on to the BT marketing director, Tim Evans. It is understood that the agencies on BT's roster have yet to be notified. By switching to the holding-company model, BT would benefit from ...
The World: Chennai - MPG wins Hyundai mobile phone account
19 Nov 2004
The Havas-owned media network will handle the planning and buying on a host of assignments as Hyundai rolls out around 20 handset models over the next three months. MPG beat off competition from four other unnamed networks. The Hyundai creative account has been handed to Core, which is owned ...
Amanda Aldridge on retail: High street needs specialist attitude to mobile
17 Nov 2004
and fashionable, only the latest models will do, so they will prefer to shop at a specialist store. By contrast ...
IPA Effectiveness Awards 2004: Bronze Award - Sony Ericsson
05 Nov 2004
case study measures the fiscal contribution of communications to the launch, and models ...
Close-Up: IPA Awards - IPA winners show multimedia approach pays
05 Nov 2004 | by Claire Billings
. Using a predictive econometric model based on average revenue per user over an average customer lifetime ...
The Work: New Campaigns - UK
29 Oct 2004
's latest model, the All New Discovery, is both tactile and interactive, with the use of devices ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
