The Work: New Campaigns - The World
26 Nov 2004
that the Mustang - one of a string of new models - will boost market share and end a long decline in sales ...
's start-ups, it has created a model that many will aspire to follow. In 2004, Partners Andrews Aldridge ...
that the Mustang - one of a string of new models - will boost market share and end a long decline in sales ...
the scalability of the model. This process will reduce the cash cost base by some £13m in the 2005 financial year ...
P O head of tourist services Simon Johnson admitted the ferry operator needed to replace its complicated fare structure with a system that rewards early bookers. 'We're planning a simple model, common among airlines, but not widely used in the ferry industry,' he said. P O is also considering whether ...
, in a style that bears all the conventions and cliches of cosmetic advertising. However, the model bears ...
of payments. The London scheme has come to be regarded as a role model for other cities around the world ...
sales and to contribute to the credibility of the Virgin brand. This case study painstakingly models ...
'Today with Des and Mel' features perma-tanned presenter Des O'Connor and former Boddington's girl and model Melanie Sykes interviewing celebrity guests and the latest music acts. The sponsorship package includes broadcast sponsorship of the live show on ITV1, night-time repeats and branded trailers ...
by Camille Bidault - both are well known for their work on fashion labels. All three models in the ads
of independent travellers, they have turned the traditional tour operating model on its head by offering the best ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.