Using "real" models and the universal single idea of real beauty, Dove had a campaign with PR...to appeal to an audience that is constantly barraged with airbrushed images of skinny models. The idea of using "real" models was originally conceived in 2003. O&M's first work in the series was its Firmer Skin ... a global impact. In every region, the work had to be re-shot using local models and the strategy ...
High-fashion brands rarely get into bed with advertising agencies, believing they simply do not understand fashion. Armani's move shows the label is moving beyond an obsession with models and into a new relationship with ideas. ...
segment that VW is preparing to address with these new models. We are going to help it make Jetta ...
. The ASA agreed that the picture made the model's gender ambiguous and drew attention to the child ...
. Yes, digitally armed consumers, we're told, will destroy a business model that has thrived ...
for future strength. In the spring, the channel announced its intention to abandon the pay-TV model ...
, features the scantily clad Slovakian model Silvia Valcikova, lying on a double bed and writhing around when ...
-network" model BBH has pioneered. Smirnoff Ice, Vaseline, Google, Dunlop, and Zanussi were other multi ...
model Silvia Valcikova with a feather. PIZZA HUT - PIZZA MATHS Project: Pizza maths Client: Simon ...
of the industry's most trusted advisors, a model of discretion. Alford, Richard Job: Managing director, M C ... . Lowdown: The always fashionable and fragrant Arnold remains one of the depressingly few role models ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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