German car giant Audi launches a £4m campaign next week to support its new RS4 model....German car giant Audi launches a £4m campaign next week to support its new RS4 model. Starting with a TV ad on Channel 4, the campaign will go on to include print, poster and online support in January and February next year. For the campaign, Audi's advertising agency, BBH, has tinkered with the famous Audi ...
-level media buying. It would likely replicate Group M's operation, rather than the pooled buying models ... latter models "hadn't worked". Two weeks ago, WPP brought forward the introduction of Mediacom ...
to pilot the possibility of an advertising funded model for its broadband content. Previously, to get ... in this space. If broadcasters, however, can make the advertiser funded model work online - and maybe ...
television model (worry not, it's as uncommercial as promised). But ITV Local, the "experiment" on the south ...
. If it's not already broken, the old media model is clearly on the way out in the age of video on demand ... . "Ultimately, content will determine which delivery models succeed," says Andrew Walmsley, co ...
with Wannabe, a glamour model talent-search show, which will be shown on Men & Motors. But Pullan admits ...
"Ultimately content will determine which delivery models succeed." - ANDREW WALMSLEY, co-founder of digital ...
-sized model of the phone with working buttons and a 19-inch screen. The phone features a special "music" button giving the user access to more than 150 tracks via the 512Mb memory card, and the model mimics ...
" exercise for the model for consumers, but it believed the Google system would provide too many barriers ... gratification and we question how effectively a call-back-style model meets this demand. "The potential ... , but its model displays only a free-phone number for the advertiser to be contacted on. "It ...
by Metro and Standard Lite. The move reflects The Business's distribution model, which includes more than ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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