Just Breaking
22 Dec 2005
Car manufacturer Honda is using an online game to back the launch of its latest Civic model.
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PR's leaders must go global - literally - to succeed
29 Dec 2005 | by Carlos Lareau
to believe that this model is the only way to attain the critical mass needed to develop innovative and value ...
Case Study: Wales Tourist Board - Wales targets year-round visitors
22 Dec 2005 | by Kim Benjamin
rallies and clay pottery." The results The campaign generated 500,000 enquiries, against a target ... Tourist Board will carry out a modelling programme next year to define best prospects, enabling ...
New head for Peppers & Rogers Group
22 Dec 2005
of the British Airways Executive Club Gold Card in the 1980s and the creation of a new consulting model at EDS ...
WPP boosts its customer insight capabilities
22 Dec 2005 | by Noelle McElhatton
at Proximity London where he developed customer segmentation and churn models for clients such as O2. The WPP ...
Conchango set to launch mobile preference service
22 Dec 2005 | by Kim Benjamin
of developing a commercial model," says da Silva. "We want to do it on the basis that a significant number ...
Brand Building: Ten DM campaigns that built the brand
22 Dec 2005
an adventurous angle into people's choice of vehicle. It has five models, each of which are targeted at a ... , but it believed there was still some confusion about the models' qualities. What it involved: The campaign ... tests and sales of its Polo Match model, with air conditioning offered as standard. What it involved ...
Special Report: List buying - Sales Leads - Some like their data hot
22 Dec 2005 | by David Murphy
rental model and a service to enable client companies to sell their customer database, NDL is proposing a ... . So what does this mean for marketers after hot prospects? Could the sales lead model work in the B2B ... spending their time on detailed customer analysis to build models to help them identify new customers ...
Forum: Can agencies still justify getting a cut of the client's print budget?
22 Dec 2005
, no outsourced service can justify the 'cost plus' or 'percentage cut' model of remuneration anymore. Second ...
Saturn uses video iPods to highlight design focus
21 Dec 2005 | by Keith O'Brien
Saturn, which bows three new models in 2006, will back the launches with efforts touting vehicle design as well as, stellar customer service, the Saturn brand mainstay. The first offering, the Sky roadster, was unveiled in Detroit in this past January and rolls into showrooms next spring. To tout ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
