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-like teenage models. After the campaign was introduced, sales for Dove's firming products soared by 700 ...
, FMCG marketers rarely want to make the brave decision to switch the budget away from the proven model ... sector. But never has the time been so right for change. FMCG brands that develop their marketing model ...
Sony Ericsson is to run an outdoor campaign in bus shelters featuring giant models of mobile phones
and cinema campaign that will depict the model partying "The nub of the criticisms is that we've taken our ...
In Leo Burnett's latest ad for All-Bran, Captain Kirk had to set his smartness to stun, so the agency shelled out thousands for a suave Dolce & Gabbana suit. Shatner asked to keep the suit, to which the agency agreed. Shatner made sure the suit didn't go to waste by modelling it for a national TV audience ...
says, VW was introducing new models to the market, and new thinking and new blood into its marketing ...
will struggle too, unless they have a serious rethink about their funding models and fully embrace the digital ... to terms with a grim reality: to keep up they have to rip up their business model. Most complained ...
-service model, where media was always the poor relation to the creative process. So Kevin Brown will run a ...
on the model's engineering and chassis strength in a EUR20 million advertising campaign by Armando Testa ...
world. To launch a new collection of contemporarily styled 'Pure' hats, fronted by model Jodie Kidd ... ' image of Kidd, while Channel 4 ran a three-minute interview with the model plus ten slots ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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