to remove filtersMedia Week 2007
11 Dec 2007 | by Media Week
, the entire business model shifted, with the access business offloaded to The Carphone Warehouse ...
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Aegis retains Pernod Ricard's $200m global media account
21 Dec 2007 | by Jacquie Bowser
. Sarah Fay, chief executive of Carat and Isobar US, said: This summer, Carat reinvented the agency model ...
CHI nets first media buying accounts
06 Dec 2007 | by Noel Bussey
model will be fee- rather than commission-based, which the agency hopes will lead to a more media ...
Agency media labs
04 Dec 2007 | by Adam Woods
, whose aim has always been to create a partial model of a high-tech family home, rather than a showcase ...
Credit crunch will not hit adspend with 6.7% rise expected
03 Dec 2007 | by Darren Davidson
in 2007 are basing their business model on selling advertising; so instead of adding demand ...
Felton to head channel planning at Rapier
29 Nov 2007 | by Kate Nettleton
of candidates for the role and Ben stood out from the start. He will be a fantastic catalyst as our model ...
OMG poaches Blackden to head digital
29 Nov 2007 | by Ian Darby
for clients. Gottlieb said: We re all going through a period of transition as the old model overlaps ...
Sony Bravia plots experiential tour
20 Nov 2007 | by Ed Kemp
The Bravia Experience will tour retail locations around the UK and will target older consumers, married couples and young females. The activity, created by Iris Experience, consists of a stand split into four colour zones, representing the four Bravia models. Each is defined by a Playdoh character ...
Publicis unveils plans to improve Leo Burnett integration
13 Nov 2007 | by Staff
The new structure, described by Publicis as an open architecture model , will first be adopted ... client s profit and loss line. As with all agency restructures, Publicis has coined a name for its model ... . Maurice Levy, chairman and CEO of Publicis Groupe, said: The new Leo Burnett model truly breaks the mould ...
Smart backs Fortwo with test drive campaign
10 Oct 2007 | by Alex Donohue
,000 recipients to back its new Fortwo model...., The Road to Enlightenment . The model, which is available as a coupe and cabriolet, launched in the UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
