to remove filtersMarketing League Table: Direct marketing leagues
19 Dec 2007
The JJ Group Founded 1989. Privately owned. Managing director Robert Beck. Clients include ...
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Marketing League Table: Sales promotion leagues
19 Dec 2007
Founded 1989. Privately owned. Managing director Robert Beck. Clients include British Gas Business ...
Opinion: The Marketing Society Forum - Can Unilever justify running both its Dove and Lynx campaigns?
12 Dec 2007
Accusations of double standards have been thrown at Unilever for using ultra-attractive models
Agency of the Year 2007: Public Relations Agency of the Year - Blue Rubicon
12 Dec 2007 | by Claire Murphy
in areas of corporate reputation and media relations. It commissioned Oxford Metrica to create a model ... energy use, partly by swapping its printers for more energy-efficient models. This is in addition ...
Agency of the Year 2007: Media Agency of the Year - Best of the rest
12 Dec 2007
it had held for 10 years, highlights cracks in Carat's business model, this year's solid performance ...
Raymond Snoddy on media: Let your good reputation precede you
12 Dec 2007
decline of the old advertising model'. The way reputation and influence works online has been aptly ...
Agency of the Year 2007: Digital Agency of the Year - Dare
12 Dec 2007 | by Gareth Jones
the agenda, agencies are thinking hard about their business models. Dare's decision, seven years after ...
Agency of the Year 2007: Contact Centre Agency of the Year - Best of the rest
12 Dec 2007
with more environmentally friendly models. Teleperformance was another strong contender, with new wins ...
Agency of the Year 2007: Field Marketing Agency of the Year - Cosine
12 Dec 2007 | by Amanda Nottage
outsourced its field team to Cosine, a value-based sales model has allowed the agency to improve results ...
Brand advocacy: Bridging the gap
12 Dec 2007
and a platform to talk about them. For example, Toyota gives purchasers of its Prius model a business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
