Opinion: The Marketing Society Forum - Can Unilever justify running both its Dove and Lynx campaigns?
12 Dec 2007
Accusations of double standards have been thrown at Unilever for using ultra-attractive models
and proven to the sales promotion industry that she is an all-rounded success, astute businesswoman and model ...
Accusations of double standards have been thrown at Unilever for using ultra-attractive models
of its Prius model a business card carrying key facts about the brand. Others, including Harley ...
Clemence Poesy; American actress Chloe Sevigny, who stars in the series Big Love ; and Anja Rubik, a model ...
model will be fee- rather than commission-based, which the agency hopes will lead to a more media ...
model with a few extras - to push sales and create demand. This type of innovation is usually ...
Onslaught is part of Dove s real beauty campaign and shows a young girl s innocent face, and then a series of harsh images from the beauty industry, including plastic surgery and thin models, before ending with the line talk to your daughter before the beauty industry does . The spoof ad, which can ...
was misleading as it showed mainly the Mondeo model, which appeared in the film, but ended by showing the Focus ...
of images of windswept models joyously running through sand dunes before launching themselves into a ...
Marketing director: Lisa Fielden Media brand manager: n/s Title: Fiesta - Britain's Next Top Model ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.