to remove filtersThe Marketing Society Forum: Do the Ofcom/ASA findings show alcohol ad rules are working?
28 Nov 2007
. Advertising can be one of a number of effective models for reminding the public about responsible drinking. We ...
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Design body to become greener
28 Nov 2007 | by Clare O’Connor
models for sustainable living. Before joining Greenpeace, Campbell worked as a regional current affairs ...
ASA upholds complaints about film posters
23 Nov 2007 | by Matthew Warren
, featuring models standing on a railway crossing, was irresponsible. Eight complainants felt the ad could ...
IPA Diploma: Roll of Honour 2006-7 - The Essays in 30 seconds by the authors
23 Nov 2007
By Amy Anderson I believe that the advertising agency business model is outmoded in today ... function as a traditional advertising business model. This approach is akin to a dinosaur wearing a fur ... these learnings to develop three business models to show change is possible. Mentor: Kate Harrison, head ...
IPA Diploma: President's Prize Essay by Faris Yakob
23 Nov 2007
this application of abstraction, or "daydreaming", and we can imaginatively model the reactions and thoughts ... from many to many, replacing the sender/receiver mainstream media model of old. Additionally ... that leverage these new characteristics, we need a new model for communications planning in a converged culture ...
IPA Diploma: Distinction Essay by Isabel Butcher
23 Nov 2007
in the original hierarchy of effects models such as AIDA (attention drives interest drives desire drives action ... communication, albeit limited to the conscious memorisation required by a hierarchy of effects model. But there have also been models developed subsequent to this which do assign greater importance to the role ...
IPA Diploma: How the Diploma makes a difference
23 Nov 2007
and what future healthcare models look like. The same applies to communications. The Diploma gave me ... should they wish to successfully include a responsible agenda into their business models. I would never ...
IPA Diploma: Distinction Essay by Graeme Douglas
23 Nov 2007
-layered, interlinked and challenging model should be adopted:47 something that's interesting and rewarding (stimulating ... the central myth is (borrowing heavily from the Lost model). Community Amex must facilitate the creation ... successful networking models created by other web successes. Amex could also, potentially, consider creating ...
Girlguiding calls on advertisers to fund body image lessons
22 Nov 2007 | by Nikki Sandison
, celebrity role models and advertising. ...
TK Maxx calls in Talk and Lexis for charity appeal
14 Nov 2007 | by Alexandra Jardine
agencies to work on GiveGet. Last year, GiveGet was fronted by model Rachel Hunter, and in 2004 by Jerry ... required a fresh approach, hence the campaign is not using a model this year. The 2006 campaign generated ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
