Marketing League Table: Direct marketing leagues
19 Dec 2007
The JJ Group Founded 1989. Privately owned. Managing director Robert Beck. Clients include ...
Founded 1989. Privately owned. Managing director Robert Beck. Clients include British Gas Business ...
The JJ Group Founded 1989. Privately owned. Managing director Robert Beck. Clients include ...
. Clients incl BBC, Storm Model Management. www.sequence.co.uk 60 23red Founded 2000. Privately ... Founded 1998. Privately owned. Managing director Dan Clays. Clients include MBNA, T-Mobile, Thomas ...
Beck. Clients include British Gas Business, Aston Martin, Whitbread. Member ISP, DMA, IPA ...
Integrated Communications Evaluation (ICE), which uses recognition techniques and statistical modelling ...
director of BEcause. She is, however, suspicious of generic ROI models built by agencies. To understand ...
to Tesco's Clubcard as the benchmark. One emerging model is to combine digital and direct strength ... as a major plank in the launch if its M-Class model. Claydon Heeley targeted 50,000 prospects ... Goddard; managing director Robert Beck. Clients include Volvo, British Gas Business, Whitbread ...
Agencies seemed to opt for differing models, some sticking to their stand-alone digital planning and buying units while others - notably Carat and Starcom - reorganised around integrated structures. Perhaps coincidentally, perhaps not given the pace of change in 2006, a few of the old guard in media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.