News Analysis: Why UK agencies must think global
31 Jan 2007 | by David Gallagher
and influence move in the modern world? Or are they still based on old models and thick cuttings books ...
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Mischief secures Pawtraits brief
31 Jan 2007
was photographed by model Penny Lancaster and promoted by The Red Consultancy, which did not repitch for the work ...
Strata to roll out list and insert opportunities with See deal
31 Jan 2007 | by by Staff
s decision to extend Strata s remit to list management. It s testament to the success of the business model ...
Branding: Brylcreem to launch unisex styling range
31 Jan 2007 | by Gareth Jones
The b: range features six new products, including Texturising Gum, Styling Clay and Remoulding Paste, designed to compete with rival haircare brands including Fish and Procter & Gamble's Wella range. The launch is based on a 'less is more' philosophy, focusing on simplicity, style and a straightforward ...
MG owner sets out bold relaunch sales targets
31 Jan 2007 | by James Quilter
Sources close to the brand say that Nanjing is relaunching MG later this year with modified versions of two existing models, the MG ZF and the MG ZT-T. The first new MG to launch since its former ... new models in 2009. MG has lined up about 95 dealers in the UK and a further 260 across Europe. MG ...
Helpline
31 Jan 2007
performers and models. - Tel: 020 8267 4305 or e-mail:marketing.helpline@haynet.com. ...
Andrew Walmsley on digital: Don't put off what can be done today
31 Jan 2007
). - The report also warns that agencies must prepare for new models of engagement as media owners ...
Marketing Report: Customer publishing - The first timers
31 Jan 2007
model in decline and a proliferation of media channels, it has become harder for brands to secure time ... are the common financial models? - What are the drivers of cost in publishing? - What is best practice ...
Advertising: And now a word from our customers ...
31 Jan 2007
more control over its Super Bowl ad, which will feature four models aimed at younger buyers. It has ... model might provide the blueprint for the development of user-generated content and product development ...
Kate Moss to continue as global face of Rimmel
30 Jan 2007 | by by Staff
for a Generation Y audience, which will feature new younger models for which Rimmel has been holding ... is a terrific model for the mainstream cosmetic line and she will continue to represent the brand ... and sexiness. Rimmel Underground will tap into the youth market arena featuring a variety of young models via ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
