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PayPal campaign helps users chase deadbeats

target audience has been selected through analysis and modelling of consumer behaviour by TMW's data ...

Top 100 direct mail advertisers: financial-services brands

cut mail spending by 17%, which it says is a result of better use of modelling to target consumers ...

Royal Mail TV ads to showcase business service record

Mead Vickers BBDO, will also raise staff morale by proving its business model has a future. Royal Mail ...

US truck maker funds Fathom's big rig documentary

to generate buzz for a new model.

Sky hunts agency to promote Picnic offer

The broadcaster has approached several agencies regarding the pitch, which is expected to take place later this month. The brief is likely to include both online and offline communications. Picnic was unveiled by Sky last year, but Ofcom has yet to authorise BSkyB to extend its paid-for TV model to digital ...

Honda campaign invites prospects for drive in the country

portal to generate new leads among prospects for the executive model car. Mark Khoo, senior account ...

Future launches PS3-enabled digital mag

advertising on the programme. Future has developed what it describes as an "innovative ad model ...

Lotus hires Clark McKay and Walpole to handle sports car launch

by exhibiting some of the technology that will be used in the model. Its chassis, an all-new design, is due to be unveiled at the London Motor Show in July. The model will go on sale early in 2009. Although Lotus has ... and Europa models. ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.