to remove filtersVolvo campaign stresses low emissions and high style
17 Dec 2008 | by Alex Brownsell
alongside an ongoing through-the-line push for Volvo's XC60 SUV model, which promotes the Swedishness ...
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Volkswagen high-kicks into latest campaign for new Golf
22 Dec 2008 | by Hadassah Nymark
, for new model Golf VI....model and numerous replicates of himself. Morna Steel, communications manager at Volkswagen UK, said ... their own creativity, and outperform their existing Golf model. Credits First Aired:27-Dec-08 Media ...
GM ad budget faces slash after US car industry bailout plan rejected
12 Dec 2008 | by Daniel Farey-Jones
is due to release a DLKW-created campaign for its new Insignia model in January, with media buying ...
Fiat to sell Diesel-branded 500 model online only
08 Dec 2008 | by Jennifer Whitehead
LONDON - Fiat has teamed up with the fashion label Diesel to launch a limited edition of its new Fiat 500, being sold solely via the internet.
Car marques plot low-cost ranges
02 Dec 2008 | by Alex Brownsell
Last week it was revealed that Fiat will roll out a budget brand including three new models in Western Europe in 2010. This follows reports a few months ago that Peugeot was looking to resurrect its Talbot marque as a means of selling cheaper cars without compromising its overall brand image ...
Vauxhall roster vies for Astra relaunch ad brief
02 Dec 2008 | by Alex Brownsell
-European advertising business backing the forth-coming Astra model....of the Astra, which is expected in the latter half of 2009. The relaunch is the 30-year-old model's biggest ... . In a similar vein, Vauxhall is to base the launch advertising for saloon model Insignia on US crime ... while describing its technological features, including the model's front camera system. The ads ...
Mark Ritson on Branding: Death from natural causes
25 Nov 2008 | by Mark Ritson
, which has created a disgracefully indulgent operating model that contradicts directly with the premise ...
Vauxhall adds 'fashion' grille
25 Nov 2008 | by Staff
- edition grille badges for the launch of its premium saloon model, Insignia....on sale early next year, will be the first model to carry Vauxhall's updated Griffin crest. A launch ...
The Marketing Profile: Christian Stein of Peugeot UK
18 Nov 2008 | by Alex Brownsell
of its flagship 607 model. Introduced in 2000, in its first few years the 607 sold more than 1000 new ... is confident the brand has enough quality models in the pipeline to shape a new strategy. 'We can look ...
Car manufacturers face uphill battle to shift new cars
11 Nov 2008 | by Lucy Barrett
to find a way to shout louder about the fuel-efficiency of the latest models. The industry has always ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
