to remove filtersThe Work: New Campaigns - The World
14 Nov 2008
in the shape of the Montgolfier brothers' balloon and a two-thirds size model of the Arc de Triomphe ...
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The Work: New Campaigns - The World
05 Dec 2008
. Launched at the Leipzig Games Convention, the PSP 3000 is said to eclipse Sony's earlier models ... casinos. The campaign features real people rather than models, and shows them enjoying themselves ...
The Marketing Profile: Paul Dickinson of Virgin Atlantic
11 Nov 2008 | by Alex Brownsell
is due before the end of the year. 'We are not repitching; we are considering a communications model ...
IPA Effectiveness Awards 2008: Silver Award - Virgin Atlantic
07 Nov 2008
in the Virgin Group. Econometric modelling estimates that communications have produced a return of £10 ...
Cheethambell JWT scoops £5m bmibaby
14 Oct 2008 | by Noel Bussey
any alterations to our existing business model." In August this year, bmi appointed M C Saatchi ...
Recent burst in coupon use may hurt brands in longer term
08 Oct 2008 | by Mary Cowlett
's bestselling models. To provide a sampling mechanism, the men's-grooming brand approached mobile specialist ...
Marketers should use social networking sites to talk not sell
07 Oct 2008 | by Fiona Ramsay
social networking sites. Media consultant Clay Shirky highlighted the power of online groups ... are still trying to find the balance. We are not a pure ad-funded model.' Andrew Walmsley, co-founder of i ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
marked shift from the traditional model of targeting new prospects. Ben Allan, managing director of door ... the industry operating on a supply-and-demand model: the client wants names, the broker supplies them,' she says. 'The model emerging now is based on a more account-managed system, where the client and supplier ...
The week in marketing: 24 September 2008
23 Sep 2008 | by Staff
. The organisation said it is 'increasingly concerned' by the advertising standards of some clinics, which use models ...
Package holidays set for revival
23 Sep 2008 | by Jemima Bokaie
-Novoa. However, Long warned that traditional operators would have to adapt the package model from seven and 14 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
