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ITV public service cuts welcomed

30 Sep 2008 | by Emma Barnett

funding model the Government will go for. This is an important process and we will be talking to Ofcom ...

Top 100 direct mail advertisers: financial-services brands

30 Sep 2008 | by Robert McLuhan

cut mail spending by 17%, which it says is a result of better use of modelling to target consumers ...

C4 boss presses government on funding issue

30 Sep 2008 | by Emma Barnett

the broadcaster's future funding model....to say which will be the preferred funding model or comment specifically on any individual broadcaster." PSB PROPOSALS AT A GLANCE Ofcom proposed three models for the future provision of PSB: - Option 1 ...

Predict if you like, but be prepared for the unpredictable

30 Sep 2008 | by Sue Unerman

diatribe against the illogic of over-reliance on predictions and modelling, with the author claiming ... spend a great deal of time and money on predictive models about audience delivery and the sales effects of advertising. These models are essential in the drive for more accountability. However, they have even more ...

Ford switches Mark Simpson to UK marketing director

30 Sep 2008 | by Alex Brownsell

2006. Maureen Graham, brand manager for the Fiesta and Ka models in Europe, will replace Simpson ... recently, Simpson gave the go-ahead to a major integrated campaign aiming its Fiesta model exclusively ... to unveil the latest version of its Ka model at the Paris Motor Show, which begins next week. The car ...

Tough times for car sales

30 Sep 2008 | by Alex Brownsell

looking closely at costs, dealers are trying to offer savings on popular models. They are also making sure those models with good fuel economy and value-for-money are readily visible,' says spokesman Alex Wells ...

Careers: Me & My Mentor - Rachel Reynolds, Assistant brand manager, InBev UK

30 Sep 2008

My mentor is William Morris, senior brand manager for Beck's....I currently work side by side with William across the Beck's product portfolio, which includes Beck's 5%, Beck's Vier, Alcohol Free and Green Lemon, as well as live brand campaigns. The latest addition is Beck's Canvas, a limited-edition, nationwide collection of 27m bottles that showcases the work ...

Raymond Snoddy on Media: Ofcom's lack of answers

30 Sep 2008

', and to offer 'understanding of the most up-to-date, relevant economic theory, financial modelling ...

Mark Ritson on Branding: Merging on the ridiculous

30 Sep 2008

previous approach, it looks likely that it will follow the model beloved of most UK ad agencies: just keep ...

New agency Kameleon reveals debut RockCorps deal

29 Sep 2008 | by Arif Durrani

, Kameleon's business model is to offer brands the chance to get involved with audiences in new ... branded content or sponsorship models now available. Commenting on the rationale for the business ...

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