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Digital Agency League Table 2009

22 Oct 2009 | by Becky Charles

system of the model - a dashboard display featuring five 'plants' that grow if you drive more efficiently ...

Risk management and contingency planning will stay

13 Oct 2009 | by Steve Barrett

their businesses to put fee-based income at the heart of their models, rather than commission. It has been a ...

Sponsorship Agency League Table 2009

07 Oct 2009 | by Ed Kemp

, tiered sponsorship models brought order to a previously ad-hoc market. This need for structure ... consultancy Right Formula, agrees. 'Many rights-holders have used a typical three-tier model of title sponsors ...

Marketing's Field Marketing League Table 2009

13 Aug 2009 | by Robert McLuhan

selling in a recession, he adds, and field marketing offers a more flexible outsourcing model - exactly ... by focusing on model ling ROI before starting campaigns. Cosine has been making considerable investment ...

How to make your research budget leaner

11 Aug 2009 | by Duncan McCallum

on sales and customer data to build predictive models and segment customer types. If you have an agency ...

Marketing's Design Agency League Table 2009

01 Jul 2009 | by Scott Billings

model is no longer sustainable and clients are looking elsewhere for strategic partners with more ...

Marketing's Customer Publishing League Tables 2009

17 Jun 2009 | by Nicola Clark

the recession better than most because of its commercial model, which encompasses the move to fee ... . In the industry as a whole, customer publishing has reduced its reliance on the advertising-funded model. However ... -funded models. Mark Lonergan, managing director of August Media, says many publishers are reducing ...

Biggest brands: Top 100 online advertisers 2009

31 Mar 2009 | by David Benady

-standard pricing models, and move away from the rate card to sharing some of the risk,' says Fernandes ... hit heavily because they didn't have the products such as mortgages or new models to advertise,' says ...

Biggest brands: Top 100 UK advertisers 2009

24 Mar 2009 | by David Benady

because ads to back the launch of its Insignia model occurred at the end of the year. He claims adspend ... station made revenue from the competition phone lines and the car brand was able to promote its model ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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