to remove filtersOlay ad censured for airbrushing
16 Dec 2009 | by Staff
concluded that, in the context of an ad that featured a mature model likely to appeal to women of an older ...
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Tiger Woods scandal could cost media and sponsors $220 million
17 Dec 2009
Swedish swimwear model Nordegren is reported to be considering a divorce from Woods as the number of women ...
Marks & Spencer Christmas ad cleared of sexism
15 Dec 2009 | by Staff
The ad, which features a host of celebrities, finishes with 'Life on Mars' actor Philip Glenister claiming Christmas would not be the same without "that girl prancing around in her underwear". It then cuts to a shot of scantily-clad model Noemie Lenoir posing in Marks Spencer lingerie. A spokesman ...
Anomaly beats Fallon to £50m Sony Europe account
08 Dec 2009 | by Kate Nettleton
said. "To get there we were looking for a new advertising model that puts brilliant people, who ...
Government to embed behavioural theory into campaigns
30 Nov 2009 | by Staff
It announced today that it would introduce guidance to ensure a new five-step process for such campaigns, as well as behaviour models for particular campaigns. The process will be applied to ads which encourage people to give up unhealthy behaviour such as smoking. Matt Tee, permanent secretary ...
Skype parts company with TBWA\London
27 Nov 2009 | by Matt Williams
apparent that the most effective way to deliver on our brief is via a dual agency model handled by Wolff ...
And in the real world.. Britvic, Tesco, BMI, Cadbury and more
26 Nov 2009 | by Anne Cassidy
Britivic, the Robinsons and Fruit Shoot brands owner, reported a 23 per cent rise in full-year profits. Source: Financial Times Tesco Mobile, the supermarket s joint venture with O2, has announced that it planned to start offering 3G and 3GS models. Source: Financial Times BMI is to cut around 600 jobs ...
M&S Christmas ad receives sexism complaints
18 Nov 2009 | by Staff
The ad, which features a host of celebrities, finishes with Life on Mars actor Philip Glenister claiming that Christmas would not be the same without "that girl prancing around in her underwear". It then cuts to a shot of scantily-clad model Noemie Lenoir posing in Marks Spencer lingerie. A spokesman ...
Gossard resurrects iconic lingerie campaign
13 Nov 2009 | by Hadassah Nymark
In the first of a number of planned marketing initiatives that aim to promote the brand and its new product offerings, the company has teamed up with Pure Media to create a 24-hour billboard ad campaign that will run on 17 November. The posters, featuring sexy, oversized shots of glamorous models ...
Mediabrands parts company with Duff
12 Nov 2009 | by Ian Darby
to achieve greater external focus on business model reinvention. Under Duff, Mediabrands appointed Jim ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
