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Lurpak drafts brand guide

Consultancy Golden was briefed to develop a guidelines book and a bespoke font, Lurpak Sans. It has also created CGI models of the Lurpak butter block to ensure accurate replication of the trademark silver product in all activity. 'This is an important project for Arla,' said Thyth Jarvis, brand ...

Marketing Mole: Who does Google think you are? - Kevin Peake, Marketing director, Npower

- The second link is an IMDB entry for a US actor and model of the same name. - The third ... Gorgeous Male Model". Kevin Peake was born and raised in Ft. Lauderdale, Florida together with ... www ... ://kevinpeake.com/- Similar Kevin Peake. Shirtless Models Being half-french, half-american made him look this gorgeous ...

Marketing Mole: Name that brand

This super-mini car model, manufactured by a US marque, was first introduced in 1976 to compete...The model became the UK's biggest-selling super-mini two years later and remains successful today. Can you name the brand? Email your answer, name and company details to namethatbrand@haymarket.com. The first randomly selected entry wins a bottle of Champagne. Last week's winner was Ian Roe of Mercury ...

London Weekly raises £5.5m launch funding

model, thelondonpaper and London Lite would have tried that before closing.' Global Publishing Group ...

The week in marketing

series of pop-up stores across European capitals to promote its forthcoming Cube model. The outlets ...

Lotus rolls out Evora pack

Lotus has rolled out a direct mail pack for the Evora, the marque's first all-new model for 14

Digital choice: Sky Songs

, and the opportunity to tap into social media networks. The free Spotify model means that you must put up with a few ...

The Wall Street Journal pushes paid content

Online and charge for access, using a similar model. 'Our corporate parent is very interested in Europe ... ,303. - Paid-content modelling is important to our members. Half already charge for content, and 19% plan to start charging in the next 12 months. Clearly, paid-content models will be bespoke to a publisher ...

The Week in Marketing

of its Twingo and Clio models. Named after a Renault mechanic, the iconic R8 Gordini was famous for its ...

Skoda's Yeti in online push

Skoda is launching an online campaign to promote its Yeti model....the model. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.