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Ali Gee leaves 3 Monkeys to head up new Edelman planning department

model to existing planning departments in PR agencies. Phillips said: Too often PR firms have created ... through and building this new model, which fits absolutely with our work on the new era of public ...

Procter & Gamble rapped over 'misleading' advert by the ASA

The advert for Olay Definity eye illuminator pictured the 60-year old model crediting the product as her secret to brighter-looking eyes . But more than 700 people complained to the ASA that the advert had been airbrushed too heavily. The complaints came on the back of MP Jo Swinson's Real Women ...

Edelman Digital bolsters global team

digitally oriented business model,' said Robert Holdheim, MD and country head, Edelman India. Separately ...

Neil Martinson: Impact of bought, owned and earned media in advertising

Something is changing in advertising. The old one-way model of TV and posters with the creatives

Central Office of Information presents five-step process for behaviour change

campaign a practical behaviour model should be defined. it should then be refined throughout the life ... by audience , developing a practical model of influences on behaviour , building a marketing framework , finally ending up at developing a communications model . Permanent secretary for government ...

Campaigns: World Hepatitis Day 2009

-practice national model for hepatitis. ...

Thierry Henry brand 'not irreversibly damaged', say sports PR experts

this week offering brand endorsements.' She added: As a role model to millions and a footballer who ...

Quiller Consultants lands HSBC six-figure public affairs account

global comms director Richard Beck told PRWeek: 'One of the features of this financial crisis has been ...

COI calls for changes in PR metrics

'cost per impact' approach is an interesting model that better reflects the media climate in which we ...

Department of Children, Schools and Families puts out online safety brief

effective models for spreading this message would be through pre-existing networks and sources,' said ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.