to remove filtersNostalgic noughties: celebrities and heritage brands were key themes of the past decade
08 Dec 2009 | by Sarah Johnson
global star out of Jade Goody and supplied lads' magazine Nuts with a steady stream of cover models ...
Search results for Becks modelling clay
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Olay ad censured for airbrushing
16 Dec 2009 | by Staff
concluded that, in the context of an ad that featured a mature model likely to appeal to women of an older ...
Should companies embrace slang names for their brands?
01 Dec 2009 | by Staff
McCartney and Becks for David Beckham? The best brand names are short and punchy. Coca-Cola has four ...
Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels
01 Dec 2009 | by Mark Ritson
-water mark for grocery penetration, they will look to expand their private-label model into non ... to expand their private-label model into categories where manufacturer brands are relatively weak ...
Reinventing marketing: Alan Mitchell says it's time to move beyond Philip Kotler's quest to influence consumers
10 Nov 2009 | by Alan Mitchell
, a powerful combination of available technologies and resulting business models put top ... : one with its own services and business models delivering their own special value (both the emotional ...
Academics call on ASA to mark airbrushed ads
09 Nov 2009 | by Jennifer Whitehead
that feature airbrushed models, backing a call recently made by the Liberal Democrats....it makes models look super-thin. It will call for the restriction of airbrushing and ask for ads showing ... "that depict ultra-thin, digitally altered women models are linked to body dissatisfaction and unhealthy ... by filling in an online form . The campaign cites one ad for Rimmel in particular featuring the model Lily ...
Soap's soap: Imperial Leather is launching Coronation Street-branded products
27 Oct 2009 | by Amy Golding
commercial spots. Earlier this year, Imperial Leather sponsored Living TV's Britain's Next Top Model . Its ... Leather, said: 'Since our success with the Skinbliss and Britain's Next Top Model partnership earlier ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
system of the model - a dashboard display featuring five 'plants' that grow if you drive more efficiently ...
Revlon repositions brand toward glamour to court youth market
20 Oct 2009 | by Amy Golding
bestseller in the US. As part of its drive to bring in younger shoppers, Revlon signed up actress and model ...
Coty signs Rolling Stone daughter as new face of Rimmel
16 Oct 2009 | by Jacquie Bowser
Seventeen-year-old Jagger, already a model, will appear in 2010 campaigns alongside Rimmel's existing faces, Kate Moss, Lily Cole and Sophie Ellis-Bextor. Coty simultaneously signed Canadian model Coco Rocha as a brand ambassador for Rimmel. Rocha will also star in the 2010 campaigns. Stephen ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
