to remove filtersToshiba 'LED has arrived' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
07 Dec 2009
Transforming an LED TV into a UFO serves this print campaign well as a demonstration of the light quality of the new Toshiba model. ...
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Alesha Dixon joins LA Fitness in results-based deal
30 Nov 2009 | by Daniel Farey-Jones
Come Dancing' star Alesha Dixon that goes beyond the usual flat-fee endorsement model.
Gossard resurrects iconic lingerie campaign
13 Nov 2009 | by Hadassah Nymark
In the first of a number of planned marketing initiatives that aim to promote the brand and its new product offerings, the company has teamed up with Pure Media to create a 24-hour billboard ad campaign that will run on 17 November. The posters, featuring sexy, oversized shots of glamorous models ...
Could crowd-sourcing be a useful way to generate advertising ideas?
10 Nov 2009 | by Staff
. This more subtle model, of brand fans and professional creatives collabo rating, is the way forward. We ... are better than the old model. No Simon Massey, Managing director, The Gild The ability ...
Subaru 'MY2010 Legacy' by Chick Smith Trott
23 Oct 2009
Subaru is championing the fact that its new Legacy model is "unlike all other cars", through a new
Sony Ericsson 'satio' by Saatchi & Saatchi
23 Oct 2009
Sony Ericsson's latest mobile model, the Satio.
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
system of the model - a dashboard display featuring five 'plants' that grow if you drive more efficiently ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
, tiered sponsorship models brought order to a previously ad-hoc market. This need for structure ... consultancy Right Formula, agrees. 'Many rights-holders have used a typical three-tier model of title sponsors ...
Puma 'index' by Droga 5
25 Sep 2009
As well as graphing the movements of Dow, Dax and ASX, the iphone application and online stock ticker uses models to indicate the fortunes of the markets, stripping when stocks are down and putting ... shirt, the models do too", allows users to choose their market and the sex of the model. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
