to remove filtersNostalgic noughties: celebrities and heritage brands were key themes of the past decade
08 Dec 2009 | by Sarah Johnson
global star out of Jade Goody and supplied lads' magazine Nuts with a steady stream of cover models ...
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Marks & Spencer Christmas ad cleared of sexism
15 Dec 2009 | by Staff
The ad, which features a host of celebrities, finishes with 'Life on Mars' actor Philip Glenister claiming Christmas would not be the same without "that girl prancing around in her underwear". It then cuts to a shot of scantily-clad model Noemie Lenoir posing in Marks Spencer lingerie. A spokesman ...
The Marketing Profile: Nigel Parrott of Daniels Group
08 Dec 2009 | by Amy Golding
business model is based on New Covent Garden soup,' he says. According to Parrott, he launches 12 ...
Ballantine's launches whisky bottle that flashes to the beat of music
04 Dec 2009 | by Staff
-trade. The bottle design is modelled on a graphic equaliser, the dark blue spray coated bottle appears to react ...
Golden creates brand guidelines for Lurpak
01 Dec 2009 | by Jacquie Bowser
The brand guidelines have been created to ensure much higher levels of consistency across Lurpak's through-the-line communications. Golden, which was awarded the project after winning a three-way pitch, also created a bespoke font Lurpak Sans and CGI models of the Lurpak Classic Block so ...
Should companies embrace slang names for their brands?
01 Dec 2009 | by Staff
McCartney and Becks for David Beckham? The best brand names are short and punchy. Coca-Cola has four ...
Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels
01 Dec 2009 | by Mark Ritson
-water mark for grocery penetration, they will look to expand their private-label model into non ... to expand their private-label model into categories where manufacturer brands are relatively weak ...
Martine McCutcheon becomes latest star to tackle bloating for Activia
30 Nov 2009 | by Jennifer Whitehead
their digestion. Model Nell McAndrew has previously been a spokewoman for the brand. In the new ads, McCutcheon ...
UK drinkers return to bitter but on-trade beer sales plummet
12 Nov 2009 | by James Quilter
Kronenbourg 1664 8.Beck s 9.John Smith s Extra Smooth 10.Tennent s 11.Guinness Draught 12.Stella Artois 4% 13 ...
Could crowd-sourcing be a useful way to generate advertising ideas?
10 Nov 2009 | by Staff
. This more subtle model, of brand fans and professional creatives collabo rating, is the way forward. We ... are better than the old model. No Simon Massey, Managing director, The Gild The ability ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
