to remove filtersCOI proposes model for measuring advertising effectiveness of public-sector marketing
01 Dec 2009 | by Gemma Charles
LONDON - The COI wants to standardise the assessment of government ad campaigns
Search results for Becks modelling clay
Search filters:
Add Search Filters:
By Date
By Publication
- brandrepublic.com (17)
- Campaign (10)
- campaignlive.co.uk (5)
- Campaign Work (1)
- marketingmagazine.co.uk (26)
- prweek.com (11)
- PR Week UK (5)
By Channel
- Agency (3)
- Digital marketing (16)
- Direct Marketing (4)
- Marketing (50)
- Media (19)
- More...
- Public Relations (17)
- Research & Data (6)
- Less...
By Industry Sector
- Associations / Institutions (2)
- Charities (20)
- Education (2)
- Healthcare (7)
- Political Parties (3)
- More...
- Public Sector (14)
- Less...
By Media
- Video (5)
Neil Martinson: Impact of bought, owned and earned media in advertising
10 Dec 2009 | by Neil Martinson
Something is changing in advertising. The old one-way model of TV and posters with the creatives
Central Office of Information presents five-step process for behaviour change
30 Nov 2009 | by Matt Cartmell
campaign a practical behaviour model should be defined. it should then be refined throughout the life ... by audience , developing a practical model of influences on behaviour , building a marketing framework , finally ending up at developing a communications model . Permanent secretary for government ...
Government to embed behavioural theory into campaigns
30 Nov 2009 | by Staff
It announced today that it would introduce guidance to ensure a new five-step process for such campaigns, as well as behaviour models for particular campaigns. The process will be applied to ads which encourage people to give up unhealthy behaviour such as smoking. Matt Tee, permanent secretary ...
COI calls for changes in PR metrics
11 Nov 2009 | by Matt Cartmell
'cost per impact' approach is an interesting model that better reflects the media climate in which we ...
Department of Children, Schools and Families puts out online safety brief
06 Nov 2009 | by Matt Cartmell
effective models for spreading this message would be through pre-existing networks and sources,' said ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
system of the model - a dashboard display featuring five 'plants' that grow if you drive more efficiently ...
The Week in Charities
14 Oct 2009 | by Kate Magee
, socialite Tamara Beckwith and Livia Firth, wife of actor Colin Firth, to model the range. Alexandra Burke ...
Conservative Party Conference 2009 - the message for marketers
13 Oct 2009 | by Gemma Charles
on how a Conservative government would support the creative industries. Whether the model would appeal ...
Is campaign evaluation sexy?
07 Oct 2009 | by Max Wright
to the AVE model when the A industry is grappling with changing consumer behaviour and plummeting media ... . There s plenty of clever new data modelling going on and they may also have a view on the new (free) digital ...
Additional Information
Campaign Jobs
- Marketing Director Michael Page International , Shanghai
- Sales Manager Michael Page International , Shanghai
- Assistant General Manager Michael Page International , Shanghai
- Digital Designer - fashion - £25-35,000+amazing benefits Twist Recruitment £25000 - £35000 per annum + great benefits, London
- Senior Designer - Packaging - £35-50,000 + benefits Twist Recruitment £35000 - £50000 per annum + benefits, London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
