to remove filtersToshiba 'LED has arrived' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
07 Dec 2009
Transforming an LED TV into a UFO serves this print campaign well as a demonstration of the light quality of the new Toshiba model. ...
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Anomaly beats Fallon to £50m Sony Europe account
08 Dec 2009 | by Kate Nettleton
said. "To get there we were looking for a new advertising model that puts brilliant people, who ...
Kevin Spacey stars in new Olympus camera ad
09 Nov 2009 | by Amy Golding
The 3m ad, by agency Team Saatchi, has the strapline don't be a tourist' and shows Spacey explaining the emotional' benefits of the Olympus Pen. It breaks on 16 November. The new Olympus PEN is a remake of the 1959 model. It targets keen photographers aged 30-50. Mark Thackara, national marketing ...
Chris Quigley, Delib - Empower, or lose power
04 Nov 2009 | by Chris Quigley
/company relationship model. In short, it is creating a truly participative company - a company that has a unique ... -to-peer loan company zopa.com . Its whole business model is based around customer participation. So why ...
Ricky Vazquez, Ogilvy PR - A question of measurement
04 Nov 2009 | by Ricky Vazquez
model. Born out of a need to align more closely to accepted marketing and reputation-building models ...
Louise Stewart-Muir, Say Communications - Greentech is the new boom
04 Nov 2009 | by Louise Stewart-Muir
about that period is that, while the e-commerce companies' business models were predicated on people ...
Paul Armstrong, Kindred - Put strategy before tactics
04 Nov 2009 | by Paul Armstrong
In front of me is an A4 sheet bearing the legend 'Tradition is not a business model'. Ironic, then, that this statement, interpreted as a warning by bloggers to the dwindling traditional media industry, is on a piece of paper taped to my desk. It's a bit old-school beside my iPhone, two monitors ...
Sony Ericsson 'satio' by Saatchi & Saatchi
23 Oct 2009
Sony Ericsson's latest mobile model, the Satio.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
